Interesting timelapse video of choosing a typeface

I saw this inter­est­ing time­lapse video of the very tal­ented Designer Brian Hoff as he works up dif­fer­ent looks for a logo he is work­ing on.  Any­one who has ever done this can relate to this fun and frus­trat­ing (at times) chore of pick­ing just the right typeface.

Often times  I have the per­fect type­face in mind or at the very least a gen­eral style based on appro­pri­ate­ness, his­tor­i­cal con­ven­tion and client require­ments. How­ever some­times the joy is just scrolling through and find­ing a happy acci­dent of a type­face that looks good when you least expect it. One of the lit­tle joys I get in the wild world of Graphic Design.

Related Links:

• Brian Hoff’s Website
• Brian’s post about cre­at­ing the video
• Brian’s port­fo­lio
• The offi­cial site of Suit­case­fu­sion 2 by Exten­sis. One of these days I keep to pick up a copy.

Related posts:

1. A Beat­nik Inspired Video About Paul Rand