Seperated at Birth?

While pur­su­ing the world’s num­ber #1 pack­age design web­site™, the Dieline, I was impressed by the new design and prod­uct photo shoot for The Impos­si­ble Project; a new film for Polaroid instant cam­eras. I enjoyed the designs star­tling white palette, rigid geom­e­try  and aus­tere typog­ra­phy. How­ever, the more I stud­ied it I kept get­ting the weird sen­sa­tion that I’d seen it some­where before. Then it hit me… I had, sort of. I real­ized that George Lucas’ dystopian clas­sic THX 1138 & the Polaroid cam­paign must have been sep­a­rated at birth, long lost twins, or per­haps, sim­i­larly mass pro­duced android sol­diers. You decide:

THX 1138 the dystopian cult mas­ter work:

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