Online Checkout… In the Real World

Anyone who works with website development or in customer service needs to watch this hilarious video from Google. It is important to remember that customers are looking for simplicity. You want them to buy your product, use your service or attend your event. Don’t get in their way!

Don’t forget to read Clancy Childs’ great post on how you can use Google Analytics to improve customer retention and avoid the poor fate of “Nick4ever.”