Posts under ‘Typography’

I found a great arti­cle in Esquire wherein book jacket designer extra­or­di­naire Chip Kidd dis­cusses the think­ing and meth­ods that under­lie some of his recent work. One typog­ra­phy trick  that is par­tic­u­larly use­ful is how he cre­ated the dis­tressed text for his cover of Cor­mack McCarthy’s The Road: The font is one of the oldest […]

I saw this inter­est­ing time­lapse video of the very tal­ented Designer Brian Hoff as he works up dif­fer­ent looks for a logo he is work­ing on.  Any­one who has ever done this can relate to this fun and frus­trat­ing (at times) chore of pick­ing just the right type­face. Often times  I have the per­fect typeface […]

As we know, typog­ra­phy is key in many designs. From the great type treat­ments used in Chipp Kidd’s book cov­ers, to the inscrip­tions on the base of  Trajan’s Col­umn and even to the inven­tive destruc­tion of type by David Car­son; type is inte­gral to com­mu­ni­ca­tion. Mod­ern dig­i­tal type rests on the shoul­ders of giants, cuneiform […]