Interesting timelapse video of choosing a typeface

I saw this interesting timelapse video of the very talented Designer Brian Hoff as he works up different looks for a logo he is working on.  Anyone who has ever done this can relate to this fun and frustrating (at times) chore of picking just the right typeface.

Often times  I have the perfect typeface in mind or at the very least a general style based on appropriateness, historical convention and client requirements. However sometimes the joy is just scrolling through and finding a happy accident of a typeface that looks good when you least expect it. One of the little joys I get in the wild world of Graphic Design.

Related Links:

• Brian Hoff’s Website
• Brian’s post about creating the video
• Brian’s portfolio
• The official site of Suitcasefusion 2 by Extensis. One of these days I keep to pick up a copy.