While pursuing the world’s number #1 package design website™, the Dieline, I was impressed by the new design and product photo shoot for The Impossible Project; a new film for Polaroid instant cameras. I enjoyed the designs startling white palette, rigid geometry and austere typography. However, the more I studied it I kept getting the weird sensation that I’d seen it somewhere before. Then it hit me… I had, sort of. I realized that George Lucas’ dystopian classic THX 1138 & the Polaroid campaign must have been separated at birth, long lost twins, or perhaps, similarly mass produced android soldiers. You decide:
THX 1138 the dystopian cult master work:
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