Fly Healthy @ SEA Campaign
Project Details
Date
March 2, 2022Client
Port of SeattleProject Description
As part of the Port of Seattle’s response to COVID-19 our team quickly came up with an effective campaign that was true to the consumer focused SEA Airport brand. We literally launched the SEA brand the exact same day the first case of COVID-19 was discovered in the United States, in nearby Kirkland, Washington.
We had to quickly pivot and expand the brand to cover something as serious a global pandemic. Through the teams hard work we were able to create signage across SEA Airport to help keep passengers safe. The campaign was a wild success. The designs that I created were effective, even garnering a mention in a major article about travel in the New York Times during the height of the pandemic in 2020.
One of the images of the Fly Healthy @ SEA campaign featured in the New York Times, the caption reads “Signs were tailored to their Pacific Northwest audience.”
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- Logo for the Fly Healthy @SEA Campaign
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- FlyHealthy at SEA signage at SEA Airport
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- FlyHealthy@SEA Signs and graphics at the airport highlighting the Ports committment to the healthy and safety of passengers during the COVID-19 pandemic.
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- FlyHealthy@SEA Signs and graphics at the airport highlighting the Ports committment to the healthy and safety of passengers during the COVID-19 pandemic.
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- FlyHealthy@SEA Signs and graphics at the airport highlighting the Ports committment to the healthy and safety of passengers during the COVID-19 pandemic.
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- A wide view of physical distancing at the security checkpoints
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- Fly Healthy @ SEA Digital signage in the airport terminal.
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- Pages from the campaign book
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- Pages from the campaign book
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- Pages from the campaign book
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- Pages from the campaign book
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- Pages from the campaign book
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- Pages from the campaign book
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- An animation used to highlight the things the airport was doing to help.
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- Stills from the animation
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- Still from the animation
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- stills from the animation
