I saw this interesting timelapse video of the very talented Designer Brian Hoff as he works up different looks for a logo he is working on. Anyone who has ever done this can relate to this fun and frustrating (at times) chore of picking just the right typeface.
Often times I have the perfect typeface in mind or at the very least a general style based on appropriateness, historical convention and client requirements. However sometimes the joy is just scrolling through and finding a happy accident of a typeface that looks good when you least expect it. One of the little joys I get in the wild world of Graphic Design.
Related Links:
- Brian Hoff’s Website
- Brian’s post about creating the video
- Brian’s portfolio
- The official site of Suitcasefusion 2 by Extensis. One of these days I keep to pick up a copy.
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