Seattle-Tacoma International Airport is focused on customer service. To help the traveling public SEA Airport built a new Lost and Found. During the construction I was tasked with making a branded construction barricade that exemplified the brand voice, tone, and values. I came up with a play on the phrase “not all who wander are lost” to make a unique and fun way to let people know we were working on a new Lost and Found area.

My phrase was”Not all that is lost, wanders.” Giving hope to those who misplaced their items during travel through SEA Airport.