I found this poster design workshop presented by Ward Andrew from Drawbackward Design on YouTube today. It’s pretty good if you can get past the crummy audio, but the content is fantastic! Andrew shares his thought process on the principles of good poster design. Also be aware, the lessons in this video are interactive so have paper, pencil or PhotoShop ready!
My favorite part of the workshop is when Andrew discusses the idea of “plussing.” As a fan of Disneyland, I had read how Walt Disney used this as his guiding principle when building his park or producing his animations. As it turns out, it is also the secret to the success of any design trying to communicate an idea in an artful way. I love how Andrew cleverly describes it:
(plussing) is layering cool upon cool on top of cool.”
Yep, that sums it up nicely!
