http://www.paul-rand.com/assets/gallery/identity/logo_next_large.jpgI found this great interview on YouTube with Steve Jobs discussing designer Paul Rand (1914-1996). The interview focuses primarily on the Next Logo that Rand designed for Jobs’ company in 1986. However for the designer there is a lot of great information in it. Including an interesting and important perspective on the proper role of design in a business setting.

Totally unrelated, but here is one of my favorite quotes from the late great Paul Rand about humor and design:

The visual message which professes to be profound or elegant often boomerangs as mere pretension; and the frame of mind that looks at humor as trivial and flighty mistakes the shadow for the substance. In short, the notion that the humorous approach to visual communication is undignified or belittling is sheer nonsense.” — Thoughts on Design

 

 

 

 

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