This is the coolest thing I have seen in a long time! As a fan of Tron and animation I loved this, but more importantly, as a fan of internet memes I have to say the ending is priceless.
The power of video should not be taken lightly by any marketer. If you have any doubts, check out these stats:
The “Duck Tron” video went live on Sunday and had 20,000 views yesterday around noon Eastern Time. Then Vimeo’s film-savvy audience started taking notice, although earned media certainly helped. At 4 p.m., the brand posted a message about the video to its formidable Facebook audience of 4.3 million and tweeted to its 1,900 Twitter followers. It currently stands at 288,000 Vimeo views, while approaching 6,000 on YouTube.” – source: ClickZ.com
I hadn’t heard of Duck Brand duct tape before, but you can be sure I’ll remember it now. To quote the great philosopher Darth Vader, “Impressive, most impressive.”
